
Protective like a mother, delicate like a baby
Fria 1000giorni is dedicated to the health and safety of both mother and child’s skin from conception until three years of age. Effective and innovative products that support mother and child on their journey of growth, gentle on the skin and environmentally friendly.

Baby Eco Natural Gentle Bathing 2in1
With Rice Protein, Oat and Honey
Dermatologically tested on sensitive skin
100% Scent of Natural Origin
Ophthalmologically tested
Formulated with natural active ingredients, without harmful substances for children
Eco-Sustainable Paper Tube -75% plastic

Eco Natural Baby Moisturising Cream
Ideal for 0-3 years and over.
With Blueberry, Olive Oil and Coconut Oil
Dermatologically tested on sensitive skin
Moisturising for up to 12 hours
Formulated with natural active ingredients, without harmful substances for children
Eco-Sustainable Paper Tube -70% plastic

Eco Natural Protective Nappy Change Paste
Ideal for 0-3 years.
With Shea Butter, Mallow and Calendula
Dermatologically tested on sensitive skin
100% Natural Fragrance
Formulated with natural active ingredients, without harmful substances for children
Eco-Sustainable Paper Tube -65% plastic

Natural Rebalancing Baby Wipes
With Extracts of ORANGE BLOSSOM and ALOE VERA from Organic Farming
Tested on Sensitive Skin
99.4% of Total Ingredients are of Natural Origin
6% of Total Ingredients are from Organic Farming
Biodegradable Fabric 100% Natural Fragrance

The importance of the first 1000 Days
An adult’s health and well-being depends on what happens before conception, during pregnancy and up to 2 years of age: the first 1000 days.
An adult’s health and well-being depends on what happens before conception, during pregnancy and up to 2 years of age: the first 1000 days.
WHO and Health Ministry Guidelines
WHO literature often references the thousand-day theory, promoting the global spread of good practices to foster and sustain good health.
In implementing the WHO recommendations, the Ministry of Health has developed a document aimed at raising awareness of the main health risk factors and protective measures, as focusing on good practices in the first 1000 days of life can significantly impact the health of future generations.


Do you know what Endocrine Disruptors are?
Chemicals and endocrine disruptors present in the food we eat and the products we use can be transmitted to the foetus during pregnancy in doses such as to cause epigenetic changes. These might not be manifested immediately after birth but can have significant effects much later in adulthood. During this critical period, it is therefore very important to use highly certified substances in the production chain and, above all, products free from environmental pollutants, in the care routine for mother and child.
A stronger focus on mother and child’s skin
Special care is required in formulating creams and detergents intended for children, considering the particular impact of the mechanisms and targets of endocrine disruptors (thyroid and pubertal development) on paediatric health. The same goes for pregnant and breastfeeding women due to the possible transfer of substances through the placenta, and to infants.


The contribution of Prof. Di Renzo
An expert in maternal-foetal medicine, he played a key role in the development of the 1,000 Days Line. His extensive experience and academic leadership since 1992 at the University of Perugia, have contributed to the promotion of the 1,000 days concept and the formulation of our products. As Director of the Obstetrics and Gynaecology Clinic Complex Structure, he has led research projects and clinical initiatives, highlighting his commitment to the sector. His participation as a Visiting Professor in international institutes such as Winthrop University in New York is testament to his global commitment to improving maternal-foetal health and perinatal medical education.

The eco-friendly packaging
Plastic use has been reduced by up to 75% thanks to sustainable packaging, consisting of an innovative cosmetic tube made of certified organic cardboard.
FSC Chain of Custody certification provides a credible guarantee that products sold with an FSC declaration come from well-managed forests, controlled sources or recovered materials.

